We admire the individual who never gives up. Many of us wish we had more of this trait and did not become discouraged by obstacles or set-backs. And the truth is, to be successful in any business one must have discipline and perseverance.
But an equally important yet little recognized skill is the act of receiving. When giving our all is not balanced with receiving from others, the inevitable result is to not only feel exhausted, but also to end up out of touch with what our customers want.
In a faltering economy, it is more important than ever to investigate new strategies for helping our businesses and maintaining financial health. If doing more is not getting you what you want, I invite you to consider that learning how to receive will help you. The concept of receiving as a pathway to financial health may not be an idea that has crossed your path before. Why is this?
The Giver archetype is elevated and celebrated in our culture while the Receiver is almost wholly unknown. You have undoubtedly heard the maxim, “It is better to give than receive.” And while giving is important and should be encouraged, the reality is that every giver has a recipient. We can’t be the giver all of the time, for it is necessary and natural to receive as well as to give.
I believe the lack of understanding about the role of the Receiver accounts for the current multi-tasking epidemic as people pile on task after task as they try to do more as a means to achieving their aims.
My book The Power of Receiving: A Revolutionary Approach to Giving Yourself the Life You Want and Deserve embraces a philosophy that values giving as much as receiving and demonstrates that giving is enhanced when receiving is embraced. This approach promotes a giving/receiving balance that results in healthy, win-win relationships between a business and its consumers.